Australian-Open

How Do Tennis Venues Capture the Australian Open's New-Player Surge Without Adding Staff?

Every January the Australian Open floods Australian tennis with new and casual players — a record 126,000 court-hire bookings and a 68% jump in court-hire searches in January 2026 alone. Most of these newcomers don't own a racquet. A 24/7 unmanned racket rental kiosk serves the surge with no extra roster, so venues capture the AO effect instead of watching it walk past a closed counter.